Resources

Though the legal industry has traditionally been slow to embrace new technologies—preferring face-to-face consultations, paper documentation, and physical law libraries—the advent of legal technology is now integrating cutting-edge tools to keep pace with a rapidly shifting professional landscape. From AI-powered research solutions to cloud-based document management systems, today’s law firms are evolving into more efficient, […]

If you’ve been looking to grow your firm (or solo practice), then — as a litigator — it’s not only important that you consider your marketing options, but it’s also important that you consider broader litigation trends in the legal industry so that you can better serve the clients that you do have, and so […]

Whether you’re a solo lawyer, small firm lawyer, or part of a larger firm and you’re interested in growing your client base and expanding your customer base, tapping into the substantial (and underserved) Hispanic community is an excellent strategy. Hispanics make up roughly 18 percent of the total population of the United States, and 25 […]

If you’re building out your law firm website, then chances are that you’re considering expanding or rewriting your attorney biographies. Oftentimes, attorneys treat their bios like a chore — they do the absolute bare minimum necessary to explain their background and training. This sort of approach misses the point of an attorney bio, however, as […]

If you’re an attorney looking to improve the legitimacy and reach of your online legal services presence, then one of the baseline considerations you have to get a handle on is shooting the best lawyer headshots for your firm. Curious about what you need to do to maximize the quality of your law firm headshots?  […]

If you’re a solo lawyer, or a personal injury lawyer with a small or large law firm looking to expand your client base, then chances are that you’ve explored your marketing options, both in traditional media and online spaces. Marketing for personal injury involves many unique challenges and opportunities, though the digital marketing tactics and […]

If you’ve been looking to grow your law firm — whether you’re a solo lawyer, small firm lawyer, or a large firm lawyer — then chances are that you’re seriously exploring the possibility of online legal marketing. Online marketing efforts are increasingly important in today’s digital-first landscape, as Millenials and Gen Zers tend to rely […]

Whether you’re a solo or small firm attorney — or an attorney working at a large firm — if you’re trying to grow your client base in the legal industry, then you’ve probably explored the possibility of marketing your legal services on social media as part of a broader digital marketing strategy. Social media for […]

As a solo attorney (or an attorney in a small law firm setting), you may be unsure of how to proceed with your law firm marketing efforts. Much of the marketing advice online is meant for firms with extensive human and financial resources at their disposal — enough to build out massive content funnels that […]

In today’s digital marketing landscape — particularly that which targets queries on various search engines, like Google — the value of local search engine optimization performance is particularly relevant, given that nearly 50 percent of all search queries have a local intent behind them. Further, search engines will even prioritize showing users local results, as […]